Ep. 168: Top 20 Unique Things to Do on Maui (Beyond Road to Hana & Haleakalā)

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Most Maui visitors stick to the exact same itinerary: Road to Hana and Haleakalā. That’s it. While these attractions have their merits, you’re missing the island’s authentic character by following the same path as 80% of tourists.
I’ve discovered 20 unique things to do on Maui that will transform your trip from ordinary to extraordinary. These experiences connect you with local culture, hidden natural wonders, and genuine island life that most guidebooks completely overlook.
Why Your Current Maui Planning Strategy Isn’t Working
The problem with sticking to the top two or three attractions is simple: you’re experiencing Maui through a tourist lens rather than connecting with its true essence. The island’s real magic exists in small towns, working farms, volunteer opportunities, and secluded beaches that rarely see crowds.
By the end of this episode, you’ll know exactly how to avoid the common mistake of following the same tourist trail. More importantly, you’ll have actionable alternatives that create meaningful memories and authentic connections with Maui’s people and culture.
Cultural Connections: Experience Maui Like a Local
1. Maui Cultural Lands Volunteer Program
Join Saturday morning volunteer sessions in the Kaho’olawe Valley on Maui’s west side. You’ll work alongside locals removing invasive species and restoring ancient Hawaiian lands. This hands-on experience teaches you about native plants and Hawaiian land stewardship practices while contributing to genuine conservation efforts.
2. Bailey House Museum in Wailuku
This museum houses thousands of Hawaiian artifacts, historic photos, and documents that tell Maui’s real story. It’s not flashy, but it provides essential context for everything else you’ll see on the island. Plan 1-2 hours here before exploring other cultural sites.
3. Old Lāhainā Lūʻau
Recently reopened, this is the luau that locals actually attend and respect. The focus stays on traditional Hawaiian food, music, and hula with performers genuinely committed to sharing authentic culture rather than putting on a show. Located right on the ocean in Lāhainā with stunning sunset views.
4. Maui Swap Meet
Every Saturday in Kahului, meet actual Maui residents while browsing local produce, handmade crafts, and food stands. This is where you’ll find items unavailable in any hotel gift shop and have real conversations with people who call Maui home.
Upcountry Adventures: Discover Maui’s Cooler Side
5. Historic Makawao Town
Maui’s cowboy town maintains its authentic paniolo (Hawaiian cowboy) culture. Browse art galleries, local shops, and don’t be surprised to see horses tied up outside businesses. This completely different side of Maui has nothing to do with beaches.
6. Ali’i Kula Lavender Farm
Located on Haleakalā’s slopes where the air stays cooler, walk through rows of lavender while enjoying panoramic island views. Try their lavender scones and shop for products made on-site. The peaceful atmosphere provides a perfect upcountry escape.
7. Surfing Goat Dairy
This working farm offers tours where you can feed goats and sample nationally award-winning cheese. Family-friendly and educational, it’s perfect for travelers with kids, though adults will equally enjoy the experience and incredible cheese.
8. MauiWine and Ulupalakua Ranch Store
Visit Maui’s only winery to try their unique pineapple wine unavailable anywhere else. The adjacent Ranch Store serves local beef burgers and snacks. Both locations offer open country views of the southern coast.
9. Ocean Vodka Organic Farm and Distillery
Tour this facility where they grow their own sugar cane and use deep ocean mineral water in their spirits. The process tour runs from field to bottle, ending in a tasting room with views of both Haleakalā and the ocean.
10. Maui Tropical Plantation
This working farm in Central Maui features tram tours through tropical crops, showing how pineapples, bananas, and other fruits grow. Educational without being boring, it includes dining options, shopping, and possibly still maintains a legitimate zipline experience.
11. Maui Pineapple Tour in Hali’imaile
Visit a working pineapple plantation to see the complete growing, harvesting, and packing process. The tour concludes with fresh pineapple tasting, providing satisfaction from understanding the entire farm-to-table process.
Natural Wonders and Outdoor Experiences
12. Keālia Pond National Wildlife Refuge
One of Maui’s best birdwatching locations features a coastal boardwalk offering clear views of endangered Hawaiian stilts and coots. The flat, easy trails make it accessible for all fitness levels and perfect for photography.
13. ʻĪao Valley State Park
Famous for the ʻĪao Needle, this park holds significant Hawaiian historical importance. Short trails and scenic viewpoints are easily accessible from Wailuku. Important: Advance reservations are required, so plan ahead.
14. Nakalele Blowhole
Located on Maui’s northwest coast, this natural ocean geyser shoots water high into the air. The famous heart-shaped rock nearby has been destroyed by erosion, now appearing as a “broken heart.” Wear good shoes and maintain safe distances from the blowhole.
15. Ho’okipa Beach Park
World-class windsurfing spot where you can watch experienced surfers tackle strong waves. Visit late afternoon to spot sea turtles resting on the sand from the safe viewing overlook.
16. Kapalua Bay
This small, protected cove offers calm waters perfect for snorkeling, with frequent green sea turtle sightings close to shore. Easy beach access with basic facilities makes it family-friendly.
17. Olowalu Turtle Reef
Shallow reef snorkeling spot off Olowalu Beach known for clear water and high probability of green sea turtle encounters. The reef’s proximity to shore means no boat access required.
18. Makena Beach (Big Beach)
One of Maui’s largest and most scenic beaches. Strong waves make swimming challenging, but the views are impressive. Little Beach over the hill is smaller with clothing-optional policies, so Big Beach might be your preferred choice.
19. Makena Cove (Secret Beach)
Small, hidden beach surrounded by lava rocks and palm trees, popular for photography and sunsets. The entrance is easy to miss, but the secluded location offers peace away from crowds. Located just south of Makena Beach.
The Ultimate Unique Experience
20. Maui-to-Lāna’i Ferry
Hawaii’s only inter-island ferry runs daily from Maui to Lāna’i, offering the chance to see a completely different side of Hawaii. Once there, explore quiet beaches, visit Lāna’i City, and experience landscapes unlike anything else in Hawaii. Plan for a full day trip.
Transform Your Maui Experience Today
These unique things to do on Maui show you that the island’s real character exists in its people, food, small towns, and places most visitors never see. Try swapping just one or two typical attractions for something from this list. You’ll return home with a more genuine experience and better stories.
Ready to discover Maui’s hidden gems? Listen to the full episode now for detailed insights, local tips, and everything you need to plan these unique experiences. Your extraordinary Maui adventure starts with pressing play.
Our Favorite Hawaii Travel Resources!
🏨 Accommodations: We recommend Booking.com
✈️ Flights: For the cheapest flights, we use Skyscanner
🚗 Rental Car: We recommend Discount Hawaii Car Rental
🌋 Attractions: We recommend Viator
🌺 Luaus and Tours: We recommend Hawaii Tours
📱 Mobile Tour App: Our favorite is Shaka Guide
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- Best Things to Do in Maui With Kids
- 10 Unforgettable Best Things to Do in Paia Maui
- Ultimate 5 Day Maui Itinerary
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Transcript
168_20 Unique Things to Do on Maui (Beyond Road to Hana & Haleakalā)
[00:00:00] Bryan Murphy: What if the best parts of Maui aren’t where everyone else is headed? In this episode, you’ll discover 20 unique things to do on Maui beyond the usual stops like Holly Acala and Rotana that most travelers never even hear about. We’ll talk about the planning habit that keeps most people stuck on the same path, and how changing it can open up a side of Maui.
[00:00:24] Bryan Murphy: You didn’t. No existed.
[00:00:29] Bryan Murphy: Aloha. Welcome to Hawaii’s Best, the podcast, helping Travelers plan an unforgettable Hawaii vacation with insider tips in featuring local voices. I’m Brian Murphy, a husband Data three and certified Hawaii destination expert. Each week I share local insights, travel tips, and up-to-date news, sometimes with guests across Hawaii and sometimes solo.
[00:00:51] Bryan Murphy: All to help you Plan your next trip to Hawaii.
[00:00:58] Bryan Murphy: Aloha and welcome back to Hawaii’s Best, your guide to the best of Hawaii. Today we’re talking about 20 unique things to do on Maui that you won’t find in most guidebooks, and we’re completely skipping the road Ohana. And ha Yala because frankly, everyone knows about them. And a lot of people, I think it’s like 80% of people who visit Maui do one of those two adventures.
[00:01:24] Bryan Murphy: If you do want to learn more about Roda Hana, I’ll link my episode below about whether you should do R oh Hana on your own or with a trusted guide. You can go ahead and listen to that after this episode. Most people planning a trip to Maui usually stick to the same two or three. Re attractions, which means they’re missing out on a lot of the island’s real character in history.
[00:01:50] Bryan Murphy: And by the end of this episode, you’ll know if you’re making. The common mistake of following the same tourist trail as everyone else. And if you are, it’s okay. This episode is all about discovering Maui’s hidden gems, the cultural spots, natural wonders, and local experiences that most people miss and actually save.
[00:02:13] Bryan Murphy: The last thing on this list. Probably one of the most unique things to do when on Maui, and it’s a little bit of a callback to last week’s episode if you listen about traveling on boats between the islands in Hawaii. All right, so let’s talk about how you can connect with Maui’s culture and community, because this is really where you get to understand the true vibe and feel of the island.
[00:02:38] Bryan Murphy: Number one is probably one of my favorites. It’s Maui Cultural Lands, and they run a volunteer program where you can spend the morning, I think it’s usually on a Saturday, helping restore ancient Hawaiian lands. It’s within the valley, the Kova Valley. It’s on the west side of the island and you get to work alongside locals, learn about native plants, remove invasive species, and see how important land stewardship really is in Hawaiian culture.
[00:03:06] Bryan Murphy: It’s a hands-on meaningful. Yes, you’ll work, but you’ll also get to understand the island’s roots in a way that most visitors never do. I actually had elo Lindsay from Maui Culture lands on a podcast a couple years ago we, when we visited them, and I’ll be sure to link that in the show notes below this episode for you to listen to.
[00:03:26] Bryan Murphy: All right, number two. If you wanna understand Maui’s history, the Bailey House Museum in Wailuku is definitely your spot. They have thousands of Hawaiian artifacts, historic photos and documents that tell the real story of how Maui changed over time. It’s not a flashy museum, but if you want context for everything else, you’ll see this is a great place to start.
[00:03:50] Bryan Murphy: Now, number three, if you’re thinking about doing a lu out, and let’s be honest, a lot of people are when visiting Hawaii. The old Lana Luau, which has recently reopened in the last couple months, is the one that locals actually love and respect and go to. The focus is on traditional Hawaiian food, music, and hula.
[00:04:10] Bryan Murphy: The performers and staff are committed to sharing real Hawaiian culture and not just putting on a show for visitors. Plus, it’s right there on the ocean in beautiful Laina. Side note, if you do visit Laa, some places are open. I just want to keep saying this anytime Lana kind of comes up in conversation.
[00:04:31] Bryan Murphy: Please be respectful of what locations are open. It’s very obvious what is open and what is not. So please, at a respect of those who call Laina home, please be mindful of that. Number four, the Maui Swap Meet. A lot of great things happen at a swap meet if you’ve been to the swap meet. On Oahu, you know what I’m talking about?
[00:04:54] Bryan Murphy: And the Maui Swap meet happens every Saturday in Kahului. This is where you meet actual Maui residents and you’ll find local produce, handmade crafts and food stands. Everything that you would think you would find at a great. Swap meet, but it’s in Maui so it’s gonna be even better. It’s really the kind of place where you can pick up something you won’t find in any hotel gift shop, and you could have real conversations with people who live on Maui.
[00:05:22] Bryan Murphy: Alright, now let’s head upcountry because this is where Maui gets really cool and interesting. Number five. Historic. Mako Wild Town is Maui’s Cowboy Town, and yes, the Olo culture is is still very much alive here in this spot. And you’ll get to see art galleries, local shops, and honestly, you might see a horse or two tied up outside, which is kind of cool.
[00:05:46] Bryan Murphy: It’s a completely different side of Maui that has nothing to do with beaches. Number six, Ali Kula Lavender Farm sits on the slopes of Halala where the air is cooler and the views stretch across the entire island. You get a walk through rows of lavender, try lavender scones that are actually really good, and shop for products made right there.
[00:06:09] Bryan Murphy: It’s a nice, peaceful spot in upcountry Maui. Number seven, surfing goat dairy. It’s exactly what it sounds like. It’s a working farm where you can tour the dairy feed goats and sample cheese that has won numerous national awards. And if you’re traveling with kids, they’ll definitely gonna love it. This is a family friendly spot.
[00:06:30] Bryan Murphy: A lot of these are then I’m talking about today, but if you’re not traveling with the kids, you’ll still love it here and the cheese is incredible. Number eight, Maui Wine and the Ulu Paua Ranch Store are next door to each other, which is very much convenient. The Maui wine is the island’s only winery, and their pineapple wine is something that you can’t get anywhere else.
[00:06:52] Bryan Murphy: So definitely recommend trying that. And the Ranch Store serves local beef burgers and snacks. Both are set in open country in views of the Southern coast. Number nine, ocean Vodka Organic Farm and Distillery. They grow their own sugar cane and they use deep ocean mineral water in their spirits. The tours walk you through the entire process from field to bottle, and the tasting room has views of both halala and the ocean.
[00:07:20] Bryan Murphy: So you’re literally drinking with some of the best views in the world. Number 10. Another one of our favorites is Maui Tropical Plantation in Central Maui. It’s. A working farm with tram tours, tropical crops. You see how pineapples, bananas and other crops are actually grown. There are also places to eat and shop for local products while you’re there and it’s educational without being boring.
[00:07:44] Bryan Murphy: And I think they still have a zip line there that’s pretty legit. Number 11, the Maui Pineapple Tour in Hale Al takes you through a working pineapple implantation, and you can see how pineapples are grown, harvested, and packed. The tour ends with tasting of fresh pineapple, of course, and it’s simple, but there’s something satisfying about seeing the whole process, which is kind of cool.
[00:08:06] Bryan Murphy: What all these places that I just listed they have in common is that they show you a side of Maui that’s easy to miss. If you only stick to the coast, they’re hands-on, they’re real, and they give you a chance to learn about and sense what life is like on Maui. Alright, so now let’s talk about Maui’s natural wonders in the outdoor experiences.
[00:08:26] Bryan Murphy: Number 12, Kaleigh upon natural wildlife Refuge is one of the best places on Maui to see native birds up close. The boardwalk runs along the coast and it gives you clear views. Of endangered Hawaiian stilts and Coutts and the main trails are flat and easy to walk. It’s a good spot for birdwatching photography or just taking a break from crowded tourist areas.
[00:08:51] Bryan Murphy: Number 13, Al Valley State Park is famous for the Al Needle and it’s this tall, narrow ridge covered in greenery. You’ve probably have seen some pictures of it, but the park is important in Hawaiian history and it’s easy to reach from Wailuku. There are short trails and plenty of places to take in the scenery.
[00:09:11] Bryan Murphy: You do need reservations, so be sure to plan ahead for that. Number 14, NAL Blowhole on the island’s northwest coast. This is also where the famous heart shape rock used to be. I say used to be. It’s now has been destroyed. It is now a broken heart. It’s just half of the heart. What created the Heart Shape rock is from years of erosion, and that is also what is said to have led to its destruction.
[00:09:41] Bryan Murphy: The blow hole is still there and incredible. It’s a natural ocean geyser that shoots water up high in the air. But just please remember that the area is rocky and can be slippery. So wear good shoes and keep your distance from the blow hole itself. Number 15, ho Kippah Beach Park is famous for two things, world-class windsurfing and sea turtles resting on the sand.
[00:10:05] Bryan Murphy: The waves are super strong, so just don’t think about it. It’s for mostly experienced surfers, but anyone can watch from the overlook or walk on the beach and late afternoon to spot sea turtles by keeping your distance as well. Alright, number 16. Kalua Bay is a small protected cove with calm water. It’s one of the top spots for snorkeling and often has sea turtles swimming close to shore as well.
[00:10:30] Bryan Murphy: The beach is easy to access and it does have basic facilities, which is great. Number 17, Olowalu Turtle Reef is a shallow reef just off of Olowalu Beach and it’s known for Clearwater and a high chance of seeing green sea turtles while snorkeling. The reef is close to shore, so you don’t need a boat to enjoy it.
[00:10:52] Bryan Murphy: Alright, moving right along. Number 18, we’re almost there. McKenna Beach, also called Big Beach is one of Maui’s largest and most scenic stretches of land. The waves can be strong, so swimming here isn’t always safe, but the views are impressive. Little beach just over the hill is smaller and just be aware that clothing is optional there, so you might want to just stay on.
[00:11:18] Bryan Murphy: The big beach side, but uh, big Beach is a great spot to enjoy and have that typical beach day number 19. McKenna Cove, sometimes called Secret Beach, is a small, hidden spot surrounded by lava rocks and palm trees. It’s popular for photos and sunsets, especially. The entrance is easy to miss, but the beach is worth finding.
[00:11:43] Bryan Murphy: If you want something a little bit more quieter and mellow. That is just south of McKenna Beach. Alright, and number 20, one of the most unique things that you can do while on Maui is island hopping to lanai by taking a ferry. This is really the only ferry in all of Hawaii that you can take to another island.
[00:12:06] Bryan Murphy: It’s a way to see a completely different side of Hawaii. The ferry runs from Maui to Lenae Daily, so once you arrive, you can visit quiet beaches. Explore Lenae City and check out landscapes that. Nothing like anywhere else on Maui or in Hawaii. It’s a full day trip and it gives you a break from the usual crowds.
[00:12:27] Bryan Murphy: So visiting Lena is definitely one of the best things you can do while visiting Maui. That wraps up our look at 20 unique things to do on Maui, all beyond the usual stops like Halala and the Road to Hana. Today we cover local volunteer opportunities, historic sites, upcountry farms, hidden beaches, and some of the best spots to see Maui’s Wildlife.
[00:12:52] Bryan Murphy: So really the goal was to show you that Maui’s real character is found in its people. Its food, its small towns and the places most visitors would never see. If you’re planning a trip, try swapping out just one or two of the usual attractions for something. Maybe from this list and you’ll get a more genuine experience and probably come home with some better stories as well.
[00:13:15] Bryan Murphy: Thanks for listening to this episode and finding time with me today. And if you enjoy this episode, be sure to hit follow on Apple or Spotify or wherever you’re listening to this podcast, Dawn. And until next time, my friend, as always. Live with Aloha
[00:13:33] Bryan Murphy: Mala for listening to this episode of Hawaii’s. Best to stay up to date on future episodes. Hit follow on your podcast app. Hawaii’s Best is a production of shore break media group with editing by easy podcast solutions and music courtesy of our friends stick figure.
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Bryan Murphy, owner of Hawaii’s Best Travel, is a certified Hawaii destination expert from the Hawaii Visitors Bureau. He actively participates in the Hawaii Visitors and Convention Bureau as a member and has a strong educational background focused on local culture and sustainability. As the host of "Hawaii’s Best Travel," a top-30 US travel podcast, Bryan combines his years of experience with valuable insights. He connects with a broad online community, reaching nearly half a million people, and offers a richer, more responsible way to experience Hawaii.