Help visitors discover you before they arrive in Hawaii.

Put your brand alongside practical advice about where to stay, what to do, and how to plan a Hawaii trip.

The podcast is at the heart of Hawaii’s Best, supported by email, social posts, and website content. Tell me what you’re hoping to accomplish, and I can recommend a few ways to get there.

More time with listeners. More room for your story.

A podcast gives your brand room to be part of a conversation. I can explain what you offer, share useful context, and help listeners understand where it fits into their trip.

Top 30Apple Podcasts U.S. Travel chart milestone
86%Podcast completion rate
Since early 2019Podcasting and building those conversations

Chart milestone and completion rate: Hawaii’s Best publisher-reported figures.

Certified Hawaii Destination ExpertHVCB member

Selected Partnership Experience

  • Shaka Guide
  • RedWeek
  • The Kahala Hotel & Resort
  • Hawaiian Airlines
  • Terraformation
  • Hawaiʻi Tourism Authority
  • Marriott Bonvoy

Selected work includes paid campaigns and hosted stays. The Kahala and Marriott Bonvoy partnerships were hosted stays.

What do you want to achieve?

Introduce your brand

Help travelers get to know your brand and see where it fits in their Hawaii trip.

For awareness & launches · Podcast + social

Help travelers take the next step

Give travelers a clear offer and a link to learn more, inquire, or book. We’ll agree on what to track.

For offers & inquiries · Email + social

Tell a fuller story

Show what a stay or experience is like, answer common questions, and give travelers time to get to know your brand.

For reviews & longer campaigns · Podcast + article + social

Who you’ll reach

People come to Hawaii’s Best to compare places to stay, choose activities, and work out the details of their trip. A useful recommendation can put your brand on their shortlist.

Travelers
Instagram audience67.5% women; 75.7% ages 25–54. Instagram Insights, November 2026.
Primary location
United StatesAbout 90% of website sessions came from the U.S. (Raptive, July–September 2026). Top U.S. podcast markets: California, Hawaii, Texas, Illinois, New York, and Washington (September 2026 location export).
Interests
Travel, food & cultureLocal food, Hawaiian culture, nature, and responsible travel.

380K+ followers. Here’s where to find them.

11.2MInstagram-only organic views
14.5MFacebook organic views

Followers: Metricool / Instagram, October 30–November 1, 2026. Views: Meta Business Suite, June 17–September 14, 2026. Organic distribution; no ads or boosts, confirmed by Bryan Murphy. Platform totals shown separately; views include repeat exposure and follows overlap across accounts.

A few examples of our work.

These examples show how we introduce brands through useful travel advice, personal experience, and offers that fit the trip people are planning.

Hawaiian Airlines flight-sale campaign artwork

Hawaiian & Alaska Airlines

Podcast + email + social + website campaign

A coordinated flight-sale campaign across podcast, email, social, and the website, with a comment-to-DM flow for the offer.

2.4MCombined organic views
75.7KShares
31.5KComments

Featured post: Facebook + Instagram combined. 428 native link clicks. July 2026; offer ended.

Shaka Guide Oahu road-trip carousel cover

Shaka Guide

Podcast + email + social campaign

Six podcast host-reads, three newsletter features, four Reels, and four carousels. The podcast placements recorded 513 show-notes clicks; the Oahu carousel results are below.

513Podcast show-notes clicks
60.6KCarousel organic views
937Carousel saves

Clicks: six podcast placements. Featured carousel: 277 comments. Campaign tracker and Metricool, November 1, 2026.

Preview frame from the RedWeek Ko Olina Reel

RedWeek

Podcast + email + social + article

A personal look at our time in Ko Olina, paired with an article explaining how to book a resort stay through RedWeek without owning a timeshare.

The Kahala Hotel & Resort

Hosted stay & podcast review

I share what our stay was like, what stood out, and who I’d recommend the resort to. It helps travelers picture the stay and decide if it fits their trip.

Episode 162 · June 2025

Native forest restoration in Hawaii

Terraformation

Podcast, email, social + sponsored article

A closer look at native forest restoration at ʻIole, why it matters, and how travelers can support the work beyond their visit.

Sources: airline Meta report, September 2026 archive, combined Facebook + Instagram organic results; Shaka Guide carousel, Metricool, November 1, 2026. Shaka Guide podcast clicks: campaign tracker. Figures cover the named post or placement set, not bookings or unique people.

Sharing this with your team?Get the audience numbers and partnership details in one place. Easy to pass along to your team.

View the Media Kit

Ways we can work together.

Podcast, email, social, and website content each do a different job. We’ll start with your marketing goals, and I’ll suggest a few ways these channels could work together to support them.

Podcast

  • Host-read messages
  • Episode integrations
  • Dedicated episodes

Reporting: episode downloads or tracked ad impressions.

Social

  • Reels & carousels
  • Stories & comment-to-DM

Images introduce offers. Carousels explain details. Reels demonstrate experiences. Reporting: views, reach, saves, shares, comments, and tracked clicks.

Email

  • Newsletter placements
  • Dedicated features

Reporting: sends, opens, and tracked clicks. Placement audience varies.

Web & On Location

  • Sponsored articles
  • On-location content

Reporting: article pageviews and tracked outbound clicks.

Dedicated podcast episodes

A full episode gives us room to explore your brand, stay, experience, or story in depth. We’ll shape the topic around your marketing goals and what’s useful to listeners.

Sales attribution requires brand-side tracking. Content licensing and paid usage are agreed separately.

Bryan Murphy interviewing Jason Donez at Leilani’s on the Beach in Maui
A conversation with Jason Donez, general manager of Leilani’s on the Beach in Maui. Editorial interview.

You’ll work directly with me.

Bryan Murphy · Owner & Host

I’ve been podcasting since early 2019. What I enjoy most is talking with people who help us understand Hawaii a little better. That’s the approach I bring to partnerships, too: a useful conversation, a clear story, and a reason for listeners to care.

You don’t need to arrive with a campaign planned out. I’ll learn about your brand and marketing goals, then recommend a few approaches we can explore together.

Certified Hawaii Destination ExpertHVCB member

Let’s see if we’re a good fit.

I’d love to hear what you’re hoping to accomplish with your marketing. We’ll talk about your goals, audience, and timing, and I can put together a few ways Hawaii’s Best could help.

Have a campaign idea already? I’d love to hear it. If you’re still figuring things out, that’s a good place to start, too.

Prefer email? bryan@hawaiisbesttravel.com

What happens next

  1. We start with your goals. Your brand, who you want to reach, and what you’re hoping to accomplish.
  2. I suggest a few approaches. We’ll talk through what could work for your goals, timing, and budget.
  3. We build a clear plan. If it’s a fit, I’ll put together a proposal with the content, timing, cost, and what we’ll track.

Schedule a 15-Minute Call with Bryan

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