About Hawaii’s Best Travel

Hawaii’s Best Travel is an independent Hawaii travel media brand founded by Bryan Murphy. Since 2018 it has grown into one of the most trusted sources for Hawaii trip planning through the podcast, island guides, and 1-on-1 consulting sessions.

The goal has always been the same: help you plan a Hawaii trip that’s meaningful, affordable, and respectful of the islands.

Aloha! I’m Bryan Murphy

I help travelers stop overthinking their Hawaii trip and start enjoying the planning.

bryan murphy ali murphy hawaii travel

How Hawaii’s Best Started

In 2017, I posted a few Hawaii photos on Instagram. Tips I wished I’d had before my early trips. Spots that surprised us. Things I’d learned the hard way.

Friends started asking questions. Then friends of friends. Then strangers.

The same questions kept coming up: Which island? How many days? Is it worth it with little kids? What do I actually need to book in advance?

I realized something: there was no shortage of Hawaii content online.

There was a shortage of clarity.

People weren’t under-informed. They were overwhelmed. Every blog contradicted the last one.

Every “ultimate guide” left them with more tabs open and less confidence than when they started.

So in 2019, I launched the podcast. One episode a week. Real answers. Local voices. No fluff.

It grew faster than I expected.

Today, Hawaii’s Best is a top-30 U.S. travel podcast with over 650,000 downloads, a 4.9-star rating from 280+ reviews, and a community of travelers who come back because they trust what we share.

Podcast Downloads

Five-Star Apple Reviews

Personal Trips to Hawaii

Top-30 Podcast

U.S. Places & Travel

But here’s the part I don’t talk about much.

The Decision That Shaped Everything

Early on, the obvious move was to become a travel agent or go heavy on affiliate commissions.

That’s how most travel creators monetize. Recommend a hotel, get a kickback. Book a flight, earn a cut.

I didn’t do it.

Not because there’s anything wrong with it, but because I wanted people to trust that when I recommended something, it was because it was right for them, not because it paid me.

Instead, I built a completely separate business to pay the bills. It grew.

It gave me the freedom to protect Hawaii’s Best from financial pressure. I didn’t need it to make money right away, which meant I never had to compromise the advice.

That decision cost me years. But it’s why the brand is what it is today: independent.

No commission-driven recommendations. No travel-agent upsells. When I tell you a hotel, a tour, or an island is the right fit, it’s because I believe it. That’s it.

“This is a very informative podcast for those who visit Hawaii and locals. It was too cute of your son giving advice to kids/parents on what to do on flights. Can’t wait to go back and check out sights you mention! It’s also great to learn more about the culture and language prior to traveling there. Thanks for sharing!!!”

-Loyalty Doesnt Matter (Apple Podcasts)

“love that this podcast talks about all of the different types of activities you can do in Hawaii and breaks it down by island and interests. I definitely need to go to Kauai to go tubing! I also love that they have a whole episode of respect for the island and how to not be the problem tourist.”

-Love it360 (Apple Podcasts)

“This podcast provides very useful tips & information that is super helpful when looking to visit Hawaii or even just to learn more! I love learning about Hawaiian culture & how we as tourists can do a good job at leaving the land better than we found it.”

-Iphone4girl!:D (Apple Podcasts)

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Certifications and Membership

Hawaii’s Best Travel is a proud member of local organizations that support the sustainable growth and responsible development of tourism across the Hawaiian Islands.

Hawaii Visitor & Convention Bureau

member of hawaii visitors convention bureau

The Hawaii Visitors & Convention Bureau is a private, non-profit organization dedicated to supporting sustainable tourism across the islands.

Their mission is to protect and celebrate the islands’ natural beauty and cultural heritage, ensuring future generations can experience and enjoy them. View our official listing here.

Certified Hawaii Destination Expert & Island Specialist

We’re certified by the Hawaii Tourism Authority as certified Hawaii Destination experts and island Specialists, recognized for our expertise in helping travelers experience the islands responsibly and authentically.

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What I Bring to Hawaii Travel

I’m not from Hawaii. I was born and raised in Southern California. I don’t claim local knowledge and I never will.

What I do bring is 10 years of deep, consistent work.

30+ trips across every major island. With Ali as a couple. With babies in carriers. With toddlers melting down in rental cars. With teenagers who’d rather be on their phones. With grandparents who need a different pace. I’ve traveled Hawaii through every age and stage, and that shapes the advice I give.

Hundreds of podcast conversations with local businesses, cultural practitioners, and residents.

I’ve learned directly from Native Hawaiian voices. Not to speak for them, but to help connect visitors with them.

Active membership in the Hawaii Visitors & Convention Bureau since 2019.

Not just a logo on my website. I attend monthly meetings, in-person gatherings, and annual events. I stay connected to what’s actually happening across the islands.

Certified Hawaii Destination Expert since 2020 through the Hawaii Tourism Authority’s formal training program.

Featured in Travel + Leisure, National Geographic, Yahoo!, Simple Flying, USA Today, Parents, and Fox.

Partnerships with organizations across the islands, from Hawaiian Airlines to Aulani to HI Honey Farm, because the work I do is built on real relationships, not Google searches.

For business, media, or partnership inquiries, email aloha [at] hawaiisbesttravel.com

Hawaii’s Best Travel has been featured in travel + leisure - beach - simple flying - national geographic

How I Think About Hawaii Trip Planning

When someone books a consultation with me, I don’t start with “what do you want to do?”

I start with: how do you want your days to feel?

Because most people don’t actually want to do 14 things in a day. They want to feel like they’re not wasting their trip.

Those are two very different problems, and they need two very different plans.

I anchor itineraries around where you’re staying.

I limit driving.

I build one anchor experience per day and let the rest breathe. I leave open space, because some of the best moments in Hawaii happen when you’re not rushing to the next thing.

And I always run the plan through a simple filter: Is this respectful? Does this support the community? Will this family actually enjoy this, or will they be exhausted by 2pm?

That’s the difference between a checklist and a plan.

Who’s Ali?

Who’s Ali?

Ali is my wife, co-creator of Hawaii’s Best, and an elementary school teacher with 20+ years in the classroom.

Her teacher brain is a secret weapon!

She thinks in logistics, transitions, and energy management, which, if you’ve ever traveled with kids, you know is basically the entire game.

Ali brings the family-centered lens to everything we create.

She’s the one who knows which beaches work with a stroller, which restaurants won’t make you regret bringing a five-year-old, and how to structure a day so nobody hits a wall by 3pm.

Through every trip, from our earliest visits as a couple to wrangling three kids through airports, Ali has shaped how we think about realistic, enjoyable family travel.

Who We Help

We work with everyone: first-timers who don’t know where to start, repeat visitors who want to go deeper, families with toddlers, families with teenagers, couples on honeymoons, multi-generational groups trying to keep everyone happy, anniversary trips, friend groups, solo travelers who just want someone to gut-check their plan.

If you care about doing Hawaii well, not just checking boxes but actually enjoying it and leaving the islands better than you found them, you’re in the right place.

What People Say

Jim: Listener and consultation client, family of five

“I found Bryan’s podcast seven months before our trip and listened to every episode. By the time I booked a consultation, I already trusted him. In one hour he reorganized our entire Maui itinerary around drive times I hadn’t considered and saved us from a hotel that would’ve been beautiful but 45 minutes from everything we wanted to do. We had the best family trip we’ve ever taken.”

The Bottom Line

Planning a Hawaii trip should feel like the start of something amazing. Not another chore. Not another 34-tab research spiral.

Whether you’re binging the podcast, reading the guides, or booking a 1-on-1 session, we’re here to help you plan a trip that’s simple, meaningful, and full of the kind of moments your family will actually remember.

You’ve found us. You can stop searching.

Let’s make it happen.

[Listen to the Podcast] | [Book a Consultation] | [Start Planning]

Ways to Explore

Acknowledgment

With mindfulness and gratitude, we respectfully acknowledge the sacred land of Hawai’i as an indigenous space, home to the kānaka maoli (Native Hawaiians) who are its original inhabitants.

We also recognize that Queen Lili’uokalani surrendered the Hawaiian Kingdom and its territories to the United States under duress and protest to prevent bloodshed.

Today, peaceful demonstrations, assertions of sovereignty, and ongoing cultural healing and revitalization efforts by kānaka maoli continue to inspire.

If you are kānaka maoli, we want to hear your story and discover ways in how we can support and provide mindful resources to visitors.

For details on how our content is created and reviewed, see our Editorial Policy.

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Contact Us

Got a question about travel in Hawaii or just want to say hello? The best place to ask questions is in our Hawaii Travel Planning Facebook Group. We check it every day and there are other people who can help to. Join up here.

Otherwise, send us an email to aloha [at] hawaiisbesttravel.com and we’ll get back to you as soon as possible.

If you are interested in partnering with us, you can find more info and our media kit here.