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Today on Hawaii’s Best, Ellie and Ali are chatting with Cassidy Crowley, a fifth-grader and the inventor of The Baby Toon who recently landed a deal on ABC’s Shark Tank. The Baby Toon is a NEW option for a baby spoon that eliminates the long sharp design of a traditional spoon. The Baby Toon is made out of 100% soft FDA grade silicone with rounded corners and edges (gentle on the baby’s gums). Their patented design is easy for babies and parents to hold with a short neck that limits how far it can enter a baby’s mouth.

First, Cassidy tells us about how she loves Hawaii – it is always sunny, she enjoys going surfing at the beach, hula dancing, and violin.

Cassidy went to a casting call in Las Vegas, Nevada, for Shark Tank. Around 600 people were auditioning to be on the show. After the open call, they heard back from producers they would be on the show! Their family was so excited to get the opportunity to go on Shark Tank. Cassidy got nervous when she was about to go on set; she knew there would only be one chance to talk to the sharks.

Cassidy says you will never know unless you try. Plus, you do not need to be an expert to start a business. Cassidy and her family are new to the industry – everything they learned along the way has been a unique experience. If you are starting your own business, you may hit a speedbump or a challenging time. Cassidy says to push through it because you know it is something you love.

During this episode, learn more about Cassidy’s time on Shark Tank and some of her favorite things about Hawaii.

In This Episode

  • About Cassidy [0:05]
  • About The Baby Toon [0:40]
  • Appearing on Shark Tank [2:00]
  • Cassidy’s advice for future entrepreneurs [4:10]
  • Cassidy’s plan for the future [5:20]
  • What visitors should know about Hawaii [6:30]


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Ellie:  Tell us a little bit about yourself. 

Cassidy: So, I’m Cassidy Crowley and I live in Honolulu, Hawaii. And I’m the owner and mentor of the baby tune. 

Ellie: What’s it like growing up in Hawaii? 

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Cassidy: Well here in Hawaii, it’s always sunny and I enjoy going to the beach and surfing. I also like to do hula. That’s one of the things I do as a hobby. And I also do violin. 

Ali: Cool. Ellie like’s dancing too. She wants to do gymnastics. 

Cassidy: Cool. 

Ellie: For those who don’t know baby tune. 

Cassidy: So, the baby tune is a spoon for babies and it’s an elephant spoon and our product is made with a hundred percent soft silicone. So, it’s gentle on baby’s gums. It’s also easy for babies to grasp and self-feed and we manufacture our products in the USA. Our products also dishwasher safe too. And it eliminates the long and sharp design of a traditional spoon. 

Ali: Okay. So, you would have liked that as a baby, huh? Cause you love elephants. 

Ellie: Yeah. They should have made it when I was a baby. 

Ali: All right. So… 

Ellie: Where did the idea come from? 

Cassidy: So, in first grade I entered a local science fair and I was instructed to identify problem and at dinner one day I noticed that my younger sister Emily, she would always play with her spoon and my mom would always get worried that she might accidentally poke or stab her throat. So, I wanted to create a product that eliminated the long and sharp design of traditional spoon. And that’s really how I got the idea for the baby tune. 

Ellie: How did you end up on shark tank and what was it like? 

Cassidy: I went to, first of all, the first step of getting on shark tank was I went to one of the open casting calls in Las Vegas and I got to pitch my product in front of the sharks. And at one open casting call that we’re at, there was actually around 600 people there and it was pretty nerve wrecking. 

Ali: I bet that’s a lot of people to have to be around. 

Cassidy: I pitched in front of the shark tank casting members. Not the sharks. 

Ali: Right. So first you have to go to like the casting members. 

Cassidy: Yeah. And after the open call in Las Vegas, we heard back from the shark tank producers and they told us that we’re going to be on the show or film for the show and my family was pretty excited about that and I was too. Especially since we got to see the behind the scenes of one of our favorite family shows and the time I got to say when I got really nervous was when I was about to go on set because I knew like I only had one chance and one shot to talk in front of the sharks, who are people who I really look up to and who inspire me to keep on going. So, I knew I just had to try my best and give it my all.

Ali: You did a great job. 

Cassidy: Thank you. 

Ali: Was there anything exciting about when you got to go visit taped in New York?

Cassidy: Where they film for shark tank? 

Ali: Yeah. 

Cassidy: It was in LA. 

Ali: It was in LA. Did you get to see anything or do anything cool when you were here? 

Cassidy: What did I see was that was pretty cool there. It was just pretty cool to see how, it just felt so cool to actually be on the place that I see so many different entrepreneurs stand before they walk in pitch in front of the sharks.

Ali: That’s cool.

Cassidy: So that was pretty cool. 

Ellie: What advice would you give another kid that has an idea to make or do something. 

Cassidy: Well first of all I just wanted to tell kids to go for it. Whether you know it’s trying out for a play or doing something and [04:27 inaudible] trying out for that. Because you’ll really never know until you try to do something. So just go for it. And I also want to show kids that you don’t have to be an expert to start your own business because like me and my family, we are all new to this experience and to the business industry and really every step of the way was a new thing we learned and a new adventure. And one more thing I just want to tell kids is that if you’re starting your own business or just doing something else, at one point you may hit a speed bump or a time where things get a little bit more challenging, but you just have to like push through it. Cause you know that it’s something you love.

Ellie: What’s next for you? 

Cassidy: Well, I’m just very excited to work with Laurie. She is such an amazing shark and a helpful shark. I just want to learn from her so I can improve and take what I learned from Laurie and use it to become a better person in the future. And I also, want to talk more to kids at schools and inspire them. 

Ali: I think that that would be an excellent thing for you to do. 

Cassidy: Thank you. 

Ali: So, a lot of times when we end the show for Hawaii’s best, we ask people, what’s your perfect day in Hawaii? 

Cassidy: My perfect day in Hawaii is when I wake up and I get to go swim at the beach with my family and friends and go surfing and hanging out together.

And after that, getting to play with my family and watching movies at the end of the night and just spending time together. 

Ali: for people who are coming to Hawaii. What’s one thing they should know or one thing that you think that they should do? 

Cassidy: Well, something that me and my sisters like to do is that white Plains, this one beach in [06:45 inaudible]. They have a pretty high slope. I think from with the water it created kind of erosion in the sand. So, it’s a high slope and you can bring like a boogie board or just like a small surfboard and you can go sliding down the sand. 

Ali: Oh, that sounds cool. You just slide right into the water?

Cassidy: Yeah. 

Ali: That’s cool.

Cassidy: At that beach too, they have lots of [07:10 inaudible]. 

Ali: That’s so cool. So, Ellie wants to know, she has a baby cousin, she wants to know where she can go get one for her baby cousin. A baby tune. 

Cassidy: We sell baby tunes on our website, which is the www.babytune.com. 

Ali: Okay. Everything to your website perfect. Okay. Is there anything else that you want to tell people?

Cassidy: I want to say thank you to my teachers. All my teachers, they’ve taught me so much and taught me so well, and I really appreciate them, and I want to say thank you to you guys too, for having me. 

Ali: Oh, thank you for coming. We appreciate you giving up a little bit of time on your Sunday.



Bryan Murphy
Bryan Murphy

Bryan Murphy, owner of Hawaii’s Best Travel, is a certified Hawaii destination expert from the Hawaii Visitors Bureau. He actively participates in the Hawaii Visitors and Convention Bureau as a member and has a strong educational background focused on local culture and sustainability. As the host of “Hawaii’s Best Travel,” a top-30 US travel podcast, Bryan combines his years of experience with valuable insights. He connects with a broad online community, reaching nearly half a million people, and offers a richer, more responsible way to experience Hawaii.