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In this episode of Hawaii’s Best, Bryan talks with Daniel Chun from Alaska Airlines. Daniel was born and raised on Oahu and graduated from the University of Hawaii at Mānoa.

Daniel represents Alaska Airlines as the Director of Sales, Community & Public Relations, Hawaii. His previous experience in the travel and tourism arena includes working at the Hawaii Visitors and Convention Bureau, serving as special assistant to Hawaii’s governor-appointed tourism liaison, serving as the executive director of the Honolulu Gay & Lesbian Cultural Foundation, and being part of the Hawaii Tourism Authority Board of Directors.

He also serves on the boards of the Public Schools of Hawaii Foundation, Hawaii Lodging & Tourism Association, and Maui Hotel & Lodging Association, along with several other community-serving groups.

Today, we hear about Alaska Airlines’ ongoing efforts to help with mālama (nurturing and caring for) Hawaii. Care is a core value of Alaska Airlines, so respecting the states that it serves is a key focus for the company. This has motivated their commitment to become more fuel-efficient, use more sustainable emissions, recycle in-flight paper and plastics, and integrate compostable cutlery and box water on flights.

Daniel helps Alaska Airlines engage with non-profits and community groups that do local sustainability work in Hawaii. The airline is now partnering with travel2change, a non-profit that connects travelers to volunteer opportunities like cultural education tours and beach clean-ups.

Recently, students on Oahu and Moloka’i created a Pledge describing how they would like travelers to practice mālama while they’re visiting. It’s called Pledge To Our Keiki (which means kids), and the awesome organization Kanu Hawaii soon picked it up and publicized it. They now have a goal to reach 50,000 signatures this year.

Daniel shares how ongoing efforts like this spread the word about respecting the land and help more and more travelers practice mālama.

It’s so great to see such a tangible way for visitors to focus on leaving Hawaii better than they found it. Let’s continue to encourage mainlanders to partner with locals in pivoting Hawaii toward a more regenerative future.

Sign the Pledge


Read about Daniel’s coworkers’ experiences volunteering with travel2change on Oahu here:

Read more about Alaska Airlines’ involvement with travel2change and Kanu Hawaii:

Episode Resources

Travel Pono (responsibly)

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Bumper music, Aloha Friday, provided by Coby G (used with permission)

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